Be curious
Organizational diagnosis and guidance for the intervention proposal, using scientific research and analysis methodologies.
Includes external analysis (as-is analysis of communication on sustainability topics, benchmarking, best practices – cross-references) and internal analysis (organizational aspects, internal stakeholders, identity, and communication).
Be strategic
Strategic consulting in the social and environmental sphere. Starting from the organization’s sustainability strategy, established objectives/priorities, and diagnostic report, this involves developing a strategic roadmap with an action plan for each stakeholder, dialogue and engagement mechanisms, and monitoring and evaluation tools.
Be creative
Development and implementation of the actions identified in the strategic plan, respecting branding and communication guidelines—specifically, creative solutions that communicate transparently yet assertively and emotionally, meeting current regulatory requirements while always considering the specificities and contexts of different audiences and stakeholders.
ACADEMIA
Education is the most powerful tool to change attitudes and behaviors, and in this sense, we believe in the power of knowledge to transform organizations. Training within organizations: workshops, seminars, training sessions, and other resources to build capacity in literacy and communication management for sustainability.
Development of Good Practice Manuals in Communication for Sustainability, tailored to each organization.
We are a strategic and creative consultancy operating in the social and environmental sphere, grounded in scientific and empirical knowledge.
Be True was founded in 2010 as the social arm of Bmais, dedicated to providing consistent solutions on sustainability and corporate social responsibility issues.
Accumulating 15 years of experience with organizations of all kinds, Be True strengthens its identity in 2025 as a specialist in communication strategies for sustainability, responding to the urgent challenges ahead, for the benefit of people and the planet.
What we do? We align communication with the mission and vision, optimizing social and environmental impact. We contribute to changing mindsets and behaviors.
The tailor made team
A Network of specialists
Resources are adapted to the project, not the other way around.
Needs assessment is conducted after initial contact with the organization. Then, resources are tailored to provide an effective response—not the response adapted to fixed resources.
The academy and expert professionals are integrated into the teams involved in the project.
Sara Rego
Managing Director