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We Need to Act – To listen, feel, and act

If you’re looking to learn more about sustainability, this is a podcast you can’t miss — and one you can both listen to and watch.

We Need to Act is a bilingual podcast (English and Spanish) dedicated to sustainability education. It brings together experts from around the world and across different fields to discuss crucial topics such as climate action, the rights of nature, the role of Indigenous communities, environmental policies, and biodiversity loss, among others. Created with the goal of making sustainability concepts more accessible, the podcast combines research and experience to promote open dialogue with diverse and active voices in the environmental and social movements.

With more than 30 guests from over 15 countries — including authors, Indigenous leaders, academics, policymakers, entrepreneurs, and activists — We Need to Act has already reached listeners in more than 70 countries. It’s available on Spotify and Apple Podcasts, and you can also watch it on YouTube.

Here are a few episodes we’ve selected for you to explore:

In English

In Spanish

Climate Illustrated: When Art Becomes a Language for the Planet

In a world saturated with data, reports, and climate jargon, it’s easy to lose sight of what climate change truly means — for people, places, and emotions. Numbers matter, of course. But they don’t always move us. That’s where Climate Illustrated comes in.

This creative communication project transforms real human experiences of climate change into moving illustrations — using art as a bridge between science and emotion, between global systems and individual lives.

Stories That Make the Climate Crisis Personal

Founded by Marte Skaara and Michaela, Climate Illustrated was born from a simple yet powerful idea: the most effective way to understand the climate crisis is through stories. The project collects personal testimonies from people around the world — farmers, scientists, parents, Indigenous leaders, children — anyone willing to share how climate change is affecting their life. Each story is then reinterpreted by a visual artist, who creates an illustration inspired by that narrative.

The result? A mosaic of images and words that make the abstract profoundly human. Exploring the project’s Instagram or website feels like leafing through a global diary: a melting glacier becomes a memory; a flooded house, a metaphor for loss and adaptation; a child’s drawing, a plea for future forests.

Why Art Works Where Data Falls Short

Science shows us what is happening. Art helps us feel what it means. Research on climate communication shows that emotional connection is key to engagement — and that’s exactly what Climate Illustrated taps into. A story about a woman watching the forest of her childhood disappear, paired with an illustration that turns trees into blank pages, can speak louder than a thousand charts. By combining storytelling and art, the project helps us grasp not only the facts of climate change but also its textures: sadness, hope, love, and resilience. It reminds us that this crisis is about our shared home, our stories, and our collective future.

A Global Collaboration of Creativity and Care

Climate Illustrated brings together storytellers and illustrators from across continents — each contributing their voice and visual style. A story from the Arctic might be illustrated by an artist in Nairobi; a testimony from the Amazon may be reinterpreted by someone in Berlin. This global collaboration reinforces one of the project’s central messages: climate change connects us all, even when our experiences differ. The initiative has also inspired new efforts, such as Climate Creativity, a non-profit based in Oslo that promotes environmental awareness through art and imagination.

The Power of Vulnerability

What stands out most about Climate Illustrated is its honesty. These aren’t polished “success stories” or marketing campaigns — they’re real, often raw reflections on loss, love, and transformation. And it’s precisely that vulnerability that gives them strength. In an era of greenwashing and information overload, these stories remind us that authenticity still holds power. They don’t sell superficial hope; they invite reflection and empathy. And in doing so, they create space for something essential to the climate movement: human connection.

Why We Need Projects Like This

Projects like Climate Illustrated are vital because they do what facts alone cannot — theynmake people care. They show that the climate crisis isn’t just about rising temperatures; it’s about identity, memory, belonging, and courage. And perhaps most importantly, they remind us that we all have a story to tell — and that storytelling itself is an act of resistance, resilience, and renewal.

Explore, Share, and Be Inspired

You can discover the stories and illustrations from Climate Illustrated at climateillustrated.org or on Instagram @climateillustrated. Take a few minutes to read, feel, and share. You might find something that resonates with your own story — or inspires you to tell it. Because when we bring together science, art, and empathy, we do more than raise awareness. We begin to reimagine the world we want to protect.

Why Communication Is Essential to Help Consumers Make More Sustainable Decisions

“Without communication, sustainability is just an idea. With communication, it becomes a shared responsibility.”

In 2025, Ingka Group (IKEA) and GlobeScan published the People & Planet Consumer Insights and Trends 2025 report — one of the largest global studies on sustainable behavior. More than 30,000 people across 30 countries were surveyed, and the findings reveal something essential: people want to act, but many don’t know where to start. Communication, therefore, is not a detail of sustainability — it’s its foundation.

1. Between Awareness and Action

Over 80% of people say they take some form of climate action. Yet 44% admit they don’t know which behaviors make the greatest impact. That uncertainty creates a gap between intention and action. Communication is what turns information into meaning — connecting what we do every day (what we buy, eat, or reuse) to its real consequences for people and the planet. Sustainability only gains strength when we understand it in the context of our own lives.

2. Clarity and Trust in a World of Greenwashing

We live in a time when the word “sustainable” is overused — often without transparency. The report shows that 7 out of 10 consumers want companies to communicate more clearly and honestly about the environmental and social impact of their products. Transparent communication — showing goals, origins, and challenges — builds trust and enables people to make ethical, informed choices. Transparency is the new brand value.

3. Showing Impact and Personal Benefit

According to the study, what motivates people most to act is saving money (54%), followed by knowing the impact of their actions (42%) and receiving more practical advice (39%). This shows that communicating sustainability is not only about the planet — it’s also about demonstrating how change can improve people’s lives. Savings, well-being, health, and efficiency are benefits that should be communicated clearly and inspiringly.

4. The Bridge Between Knowing and Doing

Knowing that sustainability matters is not enough — people need to see how to act. Educational campaigns, inspiring stories, and simple messages help transform knowledge into behavior.

Practical examples:

• Explaining what eco-labels mean

• Showing how to reduce waste at home

• Sharing real examples of positive impact

Communication is the bridge between awareness and action.

5. Brands and Institutions: Communicating with Purpose

Consumers expect companies to lead by example: pay fair wages, reduce inequality, and respect the planet. Brands that communicate with authenticity — sharing human stories about communities, innovation, and commitment — inspire trust and loyalty. Responsible communication is not just a marketing tool; it’s a way to build culture and citizenship.

Conclusion

Communication has the power to transform sustainability from an abstract concept into something personal, understandable, and actionable. When people understand why and how to act, they become active participants in the solution. Without communication, sustainability is just an idea. With communication, it becomes a shared responsibility.

Sources & Further Reading

• Ingka Group & GlobeScan (2025) – People & Planet Consumer Insights and Trends 2025 - View full report

• Project Drawdown (2024) – Climate Solutions Framework

• IPCC (2023) – Sixth Assessment Report – Summary for Policymakers